PRODUCING FOR TELEVISION AND DIGITAL MEDIA
An On-Campus Class with Joe Rosenberg and Guests
This 10-week seminar-style course offers a practical approach to producing in the changing worlds of television and digital media. Taught by popular UCLA instructor and industry guru Joe Rosenberg, this course will offer students an overview of the current TV and digital media landscapes as well as a discussion of the major aspects of producing in each.
Through Joe and his special industry guests, students will learn about content for broadcast, cable and internet; scripted vs. non-scripted television; the business of sports television; packaging and the role of agencies; overall studio and network deals; selling your show; the power of the creator-writer/producer; international co-financing; license fees and deficit financiers; the power of cable; Netflix, Amazon and the emergence of streaming content; telephone companies and their current strategies; retransmission fees; studio ownership of broadcast and cable networks; and more.
INSTRUCTOR JOE ROSENBERG: Joe Rosenberg's experience stretches across all levels of the Hollywood executive ranks. His career started in representation, earning his reputation as a top agent at CAA where he represented A-list talent such as Ridley Scott, Tony Scott, David Fincher, Michael Bay, Terry Gilliam and Luc Besson, just to name a few. Moving from agenting to development, Rosenberg was hired by Ted Field's Radar Pictures where he Executive Produced the Farelly Brothers' remake of THE HEARTBREAK KID, starring Ben Stiller, and oversaw the company's well-funded development slate. He executed similar responsibilities for Morgan Freeman's Revelations Entertainment where he was tasked with identifying and developing both feature film and television projects. In an industry where relationships are currency, Joe's span across every agency and every studio. He has identified and negotiated over 250 development and production projects for both the major studios and over 100 internationally acclaimed film artists.
Meeting Day/Time: Wednesdays, 7pm-10pm, on campus only
Start Date: January 8, 2014
Duration: 10 weeks, one class meeting per week
Location: UCLA classroom TBD
Cost: $850 (due upon enrollment).
How to Enroll
To enroll, fax or mail the completed enrollment form. Or call us at 310-825-6124 to enroll over the phone.